A Tech-Only Growth Agency for Australian SaaS

Around a third of Atlas Digital’s clients are Australian tech companies. We’re a fully remote agency based in New Zealand, we specialise in tech, and most of our Australian clients are growing into the US, UK and Europe, as well as at home.

The majority are B2B SaaS. We specialise in paid media (including LinkedIn ads), SEO, content, GEO and conversion rate optimisation for tech companies that need more customers, not just more traffic.

What should an Australian SaaS company look for in a marketing agency?

Look for an agency that specialises in tech, has run SaaS funnels with seat-based pricing and long sales cycles, and can target the same accounts your sales team is chasing.

Ask who will run your campaigns day to day, and whether results are reported as pipeline and revenue or just leads.

The challenges Australian SaaS companies face

Australian SaaS companies have a home market big enough to get real results. That’s a major advantage, but it brings its own trade-offs:

• Deciding between home and away, as winning Australia properly and expanding into the US compete for the same budget.
• A crowded agency market, where plenty of agencies say they do B2B, but far fewer have run SaaS funnels with seat-based pricing and long sales cycles.
• Sales and marketing alignment, as many Australian scale-ups run AE-led outbound, so marketing has to work the same account list as sales.

Why a tech-only agency fits Australian SaaS

We specialise in tech companies, so ICP precision, ACV-aware funnels and multi-stakeholder buying cycles are the default, not something we have to learn. Learn more about why we only work with tech companies.

We’ve seen what works across dozens of SaaS accounts on both sides of the Tasman.

LinkedIn ads for Australian B2B SaaS

For SaaS companies selling to teams, LinkedIn is where you can reach a buying committee by company, job function and seniority.

Our paid team is LinkedIn-first. We run LinkedIn ads against the same target account lists that your AEs work with, synced from HubSpot or Salesforce, so your spend warms the accounts sales is already pursuing. Find out more about our account-based marketing services, or learn how our account-based marketing works.

Expanding from Australia into the US starts with focus

In the US market, you can use up a lean budget very quickly and have nothing to show for it. Often the strongest move for an Australian SaaS business is to concentrate spend where it’s already working, whether that’s in Australia, the UK or New Zealand, and open the US through partners and referrals first. We’ll give you a straight recommendation either way.

Built for Australian teams

• Collaboration in Australian hours, with our Head of Strategy based in Brisbane and our New Zealand team’s hours overlapping with Australian business hours.
• Strategists who do the work themselves, with no account manager layer.
• Plugged into your pipeline, with campaigns built around your AEs’ target accounts and synced to your CRM.

Based in New Zealand? Read our guide for NZ SaaS companies.

See results from the tech companies we work with in our SaaS marketing case studies.